"This is my favorite kind of assignment. Heineken, for their "Headed Out With..." series, gave me a budget and cut me loose. I took 9 creative friends to a gorgeous Lake House in the Catskills, where we BBQ'ed, canoed, swam, and made music for three days, all of which I documented for the Heineken portfolio. I liked it so much because the fun is genuine. The smiles are real." - iO

© Copyright, iO Tillett Wright 2012

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